OPINION: CM.com brings together a suite of integrated services around the theme of Conversational Commerce helping customers transform one-time sales events into related transactions using the intersection of messaging and digital payments technologies. After a direct IPO was postponed in 2019, CM.com became a publicly listed entity through a reverse IPO on the Euronext Amsterdam Stock Exchange. Proceeds were used for the acquisition of a ticketing platform, R&D investments aimed at creating more standardized product offerings, and the expansion of their sales channel in Europe and beyond. CM.com has most recently reported annual revenues of $105 million and topline growth of 14-15%.

USE CASE: Companies seeking to monetize customer communication for commerce primarily, but not exclusively, in Europe. CM.com hits a particular sweet spot for handling sales expansion opportunities for event tickets (e.g., a ticket, food, and parking package), charitable organizations, the automotive industry, and other verticals.

COMPETITORS: Adyen, BlueSnap, IMImobile, Liveperson, twilio, and best of breed Agile Monetization tool suppliers.

About MGI 360 Ratings: MGI 360 Ratings score is a uniform 0 to 100 supplier rating system comprised of 149 unique data points. The scores condense hundreds of hours of research into simple, easy to understand ratings and recommendations to clearly demonstrate differences amongst software vendors. The overall score is comprised of five equally weighted major categories that account for up to 20 points in Product, Management, Channels, Strategy, and Finance. Learn more about MGI 360 Ratings.