OPINION: CM.com brings together a suite of integrated services around the theme of Conversational Commerce helping customers transform one-time sales events into related transactions using the intersection of messaging and digital payments technologies. After a direct IPO was postponed in 2019, CM.com became a publicly listed entity through a reverse IPO on the Euronext Amsterdam Stock Exchange. Proceeds were used for the acquisition of a ticketing platform, R&D investments aimed at creating more standardized product offerings, and the expansion of their sales channel in Europe and beyond. CM.com has most recently reported annual revenues of $105 million and topline growth of 14-15%.
USE CASE: Companies seeking to monetize customer communication for commerce primarily, but not exclusively, in Europe. CM.com hits a particular sweet spot for handling sales expansion opportunities for event tickets (e.g., a ticket, food, and parking package), charitable organizations, the automotive industry, and other verticals.
COMPETITORS: Adyen, BlueSnap, IMImobile, Liveperson, twilio, and best of breed Agile Monetization tool suppliers.
