OPINION: Lemonway offers secure pay-in and pay-out infrastructure for regulated marketplaces and crowdfunding operators. The solution aims to remove complexity and streamline regulatory compliance for B2B/B2C/C2C platforms. To date, over 1,400 digital marketplaces and crowdfunding websites are using the Lemonway solution. The deliberate focus on regulated marketplaces allows Lemonway to carve out a narrow but potentially defensible niche. Lemonway utilizes OCR technology to facilitate instant user onboarding and payment account provisioning—all via a single API. The customers benefit from process automation as well as built-in compliance with KYC (Know Your Customer), AML (Anti Money Laundering), and other financial regulatory mandates. Distribution is achieved via a network of bank partners who handle pay-ins while Lemonway handles the pay-outs. The recent (2019) funding round brought in an essentially brand-new management team which will face a number of challenges including sales and marketing execution, expansion of the partner ecosystem, and solution packaging.

USE CASE: Any organization looking to outsource the handling and compliance of automated split pay-outs both within and across borders with a specific focus on marketplaces and crowd-funding firms.

COMPETITORS: Adyen, BlueSnap, Checkout.com, PayPal, Stripe, Webhelp

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