Overview
The breadth and complexity of revenue models are at an all-time high, and the market for ARM solutions has equally never been so vibrant. Buyers face a dizzying array of vendors with similar marketing pitches, particularly in rev rec and their applications of AI. MGI MarketLens™ reports cut through the confusion by mapping suppliers against two critical dimensions at a time, helping buyers, investors, and partners see where products align relative to core requirements.
This MarketLens™ report highlights how leading ARM solutions compare across four perspectives:
- Go-to-Market Strength vs. Solution Strength: How does a supplier’s functional breadth and depth compare to its ability to bring the product to market, scale up its adoption, and successfully grow its customer base?
- Agility vs. Complexity: How does an ARM solution’s agility compare to its ability to handle complex revenue scenarios?
- Agility vs. Volume: How does an ARM solution’s agility compare to its ability to handle large volumes of revenue events?
- Complexity vs. Volume: How does an ARM solution’s ability to handle complex revenue scenarios compare to its ability to handle large volumes of revenue events?
Sample MGI ARM MarketLens™: Go-to-Market Strength vs. Solution Strength

Why this MarketLens™ matters
Organizations selecting an ARM solution face a critical choice:
- Short-term tactical need (24–36 months): Focus more on Solution Strength and the Agility/Complexity/Volume lenses.
- Long-term strategic partner: Consider the vendor’s long-term viability and Go-to-Market Strength alongside product depth.
Key takeaways from the ARM MarketLens™
- Enterprise suppliers Workday, Zuora, and SAP score the Top 3 Go-to-Market Strength Scores. Zuora, RightRev, and SAP attained the Top 3 Solution Scores
- Among the MidMarket, Oracle NetSuite, Sage Intacct, and Maxio scored the highest across both Strengths
- Notable Improvements: RecVue, RightRev, Zuora
- Notable Regressions: Certinia, Chargebee, Zone & Co.
Scope of this MarketLens™ Report
This Automated Revenue Management MarketLens™ is an extract from the MGI Research ARM Top 30 Buyer’s Guide, which includes 16 MGI 360 Rated™ vendors and 14 Honorable Mentions. Placement on each chart represents a vendor’s “sweet spot” use case, not absolute maximum performance.
Get the MarketLens™ report to see where all 30 ARM suppliers land across the four MarketLens™ charts and use it alongside the ARM Top 30 Buyer’s Guide for deeper ratings, profiles, and use-case guidance.
Visit our MGI 360 Ratings™ to view individual company profiles! Subscribers have full access. Not a subscriber? Contact us!