Company Information
HQ
London, UK
Founded
2008
Market
Agile Billing
Solution
Subscription Management & Billing
Representative
Customers
Daily Mail, NBCUniversal, Sky, Vestel, L’Équipe
Ideal Customer
Profile
Ideally suited for media-centered B2C companies based in the UK or Australia/New Zealand with medium complexity and volume needs. Industry focus includes OTT and publishing space as well as professional sports seeking to monetize streaming services.
Company Size
Small to midsize organizations ($50M – $500M) are best suited for this solution.
Business Model
Technology Ecosystem(s)
The core product is built on a Microsoft, Net stack.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The common users of the solution are business, finance, operations, and IT.
Investment Level
Aptitude is priced competitively and is not resource intensive to maintain.
Agility
As a Microsoft-based product, the solution is relatively easy to configure, implement, and manage. Ideally suited for organizations with minimal IT resources.
Complexity
Low to modest complexity billing is supported.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Although it has customers in non-English speaking countries, the ideal customer operates in English.
Sales Channels
Direct
Online
Indirect
The solution supports both direct and online selling.
Top 3 Verticals
Media & Entertainment
A good choice for small and midsize media companies, especially professional sports.
Broadcasting
Supports unique requirements like device ID, identity management, and subscription lifecycle for broadcasters.
Publishing
Addresses needs of online and offline sales and subscription management.
Analyst Notes
Aptitude stands out as a publicly listed UK software vendor with a portfolio of solutions aimed at the CFO and finance/accounting department. Its billing solution came via the 2021 acquisition of MPP Global, an established, proven product serving the specialized needs of publishing, media, and entertainment industries.
To date, the company strategy is to develop and acquire solutions and allow them to run relatively autonomously – i.e., not force the integration of the various products. The strongest use case for the MPP Global component of Aptitude is for a modestly sized OTT broadcaster or publisher with modest complexity and low rate of change in the core business model. Over its 20+ years in business, the company has sold to an impressive group of companies. Primary focus is on the United Kingdom, but this solution could also be deployed in Australia, New Zealand, and North America.
