Aptitude Software was founded in 2000 and is headquartered in London, UK. Aptitude acquired MPP Global billing product suite in 2021. The solution, Subscription Management & Billing, is ideally suited for media-centered B2C companies based in the UK or Australia/New Zealand with medium complexity and volume needs. Industry focus includes OTT and publishing space as well as professional sports seeking to monetize streaming services.

See sample Use Case Note here: https://mgiresearch.com/use-case-notes/

The MGI Use Case Note™ describes the ideal customer profile for a given solution. It helps prospective buyers understand a product’s “best fit” by identifying the size, business models, selling regions, tech ecosystems, sales channels, primary verticals, and more of the target customer. The aim is to help interested parties quickly and confidently narrow the list of suppliers that could meet a particular use case. It is not intended to describe the entire range of possible use cases, nor is it an in-depth analysis of the supplier or solution. (For in-depth analysis of a solution, see MGI 360 Ratings™.)