The best use case for DocuSign is a B2X small to midsize company in need of an affordable, simple CLM solution that automates document capture and digitizes the signature process. The typical user is a legal, business, or IT team member with fairly low annual contract volumes based in North America, although the company does have international customers. The product is quick to implement, and the company has vertical-specific experience in IT, Financial Services, and Government. Customers find the product packaging to be confusing and the lack of clarity on which modules are required for a given use can lead to misalignment of expectations.

What is Contract Management?

Contract Lifecycle Management (CLM) is the process of strategically managing and leveraging the entire lifespan of legally binding agreements between two or more parties within a business context. CLM tools are evolving rapidly. Not long ago, CLM software described a relatively simple system for document management and e-signature. Today, mature CLM solutions employ AI/ML data capture capabilities to turn the contract management process into an intelligent, real-time system of record. For more about the evolution of CLM software, read The Six Stages of CLM Maturity.

What are MGI Use Case Notes™?

The MGI Use Case Note™ describes the ideal customer profile (ICP) for a given solution. It helps prospective buyers understand a product’s “best fit” by identifying its customers:

  • size
  • business models
  • selling regions
  • tech ecosystems
  • sales channels
  • primary verticals
  • and more


The aim is to help interested parties quickly and confidently narrow the list of suppliers that could meet a particular use case. It is not intended to describe the entire range of possible use cases, nor is it an in-depth analysis of the supplier or solution. (For in-depth analysis of a solution, see MGI 360 Ratings™.) See a sample Use Case Note here.

Get the report to see DocuSign CLM’s ideal customer profile: