Company Information
HQ
Englewood, CO
Founded
1982
Market
Billing Management
Solution
CSG ACP, CSG Ascendon
Representative
Customers
Disney, Formula One, Camping World, Bell Media
Ideal Customer
Profile
Mainstream (Type B) mid-to-large enterprises in North America with mid-to-high levels of billing complexity and volume in B2C-centric industries such as consumer services, communications, media, financial services, and retail.
Company Size
CSG is accustomed to serving large, sophisticated organizations. ($1 – 10+ billion in revenue).
Business Model
Technology Ecosystem(s)
This solution runs on Amazon Web Services (AWS).
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
CSG’s billing solution is primarily utilized by business, marketing, and finance teams, as well as developers.
Investment Level
Budgeting for the initial implementation and on-going operations needs to take into consideration the early stage nature of the solution. Early adopters can expect attractive financial terms.
Agility
Geared towards very large size organizations, CSG’s billing system can take some time to implement.
Complexity
CSG’s billing product handles high complexity and large volumes of data.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
CSG has a presence in North America, Europe, the Middle East, Asia, and Africa.
Sales Channels
Direct
Online
Indirect
The solution supports direct, indirect, and online sales channels – and ideally a mix of all three.
Top 3 Verticals
Business Services
Business services are a primary fit for CSG’s billing product.
Media & Entertainment
Proven track record with companies in the Media & Entertainment industry.
Digital Services
Well-suited for digitally-oriented B2C companies at large scale.
Analyst Notes
CSG Ascendon is best suited to mainstream (Type B) mid-to-large enterprises in North America with mid-to-high levels of billing complexity and volume in B2C-centric industries such as consumer services, communications, financial services, and multi-channel retail. Historically, CSG is known for managing complex monetization requirements at scale for cable and satellite operators, telecommunications companies, and media and entertainment organizations.
The Ascendon offers a broad suite of solutions, focusing on revenue management, customer experience management, digital monetization, and analytics. CSG Ascendon is still in its relatively early stages of evolution as a SaaS-based solution, and is developing good traction with referenceable proof points for digitally-oriented B2C companies, and companies seeking to add/manage digital services at scale. The product offers a number of sophisticated capabilities in a cloud-based package such as advanced product catalog, product and customer hierarchies and support for complex pricing methods including usage. Given CSG’s resources and history in the billing industry, it is a promising new entrant to agile billing.
