Who are the most capable Services CPQ suppliers?
Roughly 40% of first-time Services CPQ implementations fail to deliver the expected business outcomes, often due to misaligned vendor selection, limited understanding of services-specific CPQ needs, or underestimating the complexity of quoting for people-driven businesses.
The Services CPQ Buyer’s Guide is a critical resource for services leadership, sales operations, finance, and IT teams seeking to digitize and automate complex services quoting processes. Whether evaluating CPQ options for the first time or reassessing an existing solution, this report offers a clear lens into the rapidly evolving Services CPQ market.
This Buyer’s Guide outlines key market trends, strategic buying considerations, and profiles of top Services CPQ vendors across three categories: Platforms, PSA Suites, and Point Solutions. It introduces the MGI MarketLens™ for Services CPQ, which maps vendors based on their quoting depth and PSA functionality, helping buyers understand trade-offs and build informed shortlists.
Services CPQ Vendors Under Coverage
This Buyer’s Guide features a curated analysis of the most relevant Services CPQ suppliers across three solution types:
- Platforms (e.g., Workday, Oracle NetSuite): Deeply integrated, enterprise-grade tools with broader ERP and HCM capabilities.
- PSA Suites (e.g., Certinia, Kantata): Tailored for services businesses with strong PSA and quoting functionality.
- Point Solutions (e.g., ConnectWise, servicePath): Purpose-built, lightweight options optimized for rapid implementation.
The MGI MarketLens™ provides a comparative view of vendor strengths by mapping PSA breadth against CPQ depth. This visual framework enables organizations to understand how vendor capabilities align with their quoting needs, internal systems, and business complexity.
What is Services CPQ?
Services CPQ (Configure-Price-Quote) software enables professional services organizations to automate and scale their quoting processes for project-based work. Unlike product CPQ, which centers on physical goods and SKUs, Services CPQ is people-first—configuring roles, rates, timeframes, and complex billing models.
Effective Services CPQ allows firms to:
- Build accurate, profitable quotes based on effort, resource availability, and pricing rules
- Adapt to changes mid-project with built-in support for change orders and SOW revisions
- Improve forecasting accuracy, reduce revenue leakage, and speed up quote-to-cash cycles
Modern Services CPQ platforms also incorporate AI innovations, enabling dynamic pricing, proposal generation, and context-aware guided selling.
Why Services CPQ Now?
Services organizations face pressure from rising project complexity, labor shortages, and AI-enabled competition. Quoting with spreadsheets or generic tools can no longer keep pace.
A modern Services CPQ solution helps firms:
- Shorten sales cycles
- Improve gross margins and EBITDA
- Enforce pricing discipline and approval workflows
- Boost win rates and resource utilization
- Ensure compliance and reduce billing errors
Firms that fail to modernize quoting risk margin erosion, slower deal cycles, and a growing competitive gap.
About MGI 360 Ratings™
MGI 360 Ratings™ are a comprehensive structured system for evaluating technology companies. The MGI 360 scores reflect analyst opinions based on a scale of 0 to 100, combined with an analyst outlook (Positive, Negative, or Neutral), across five key pillar scores:
- PRODUCT: How strong is the product’s competitive position?
- MANAGEMENT: How competent and experienced is the management team?
- CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
- STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
- FINANCE: Is the company growing and profitable?
Each pillar score is subdivided into numerous sub-categories – in total, over 149 criteria are combined to generate a single MGI 360 rating. We frequently emphasize that the MGI 360 scale is very demanding, and companies need to be exceptional in every aspect of their business to command higher scores.
MGI Research assigns a letter grade of A, B+, B, or B- to all 360 Rated suppliers. Letter grades are assigned by dividing the 15 overall 360 Rating scores into four quartiles. The top-performing quartile receives an A grade, the second-highest rated quartile receives a B+, the third quartile receives a B, and the lowest-rated quartile receives a B-.
Who Should Read This Report?
- CFOs, COOs, and Practice Leaders seeking to optimize margins and standardize pricing
- Sales Ops and Services Delivery Teams looking to eliminate friction in quoting
- IT and Systems Architects evaluating integration paths into ERP, CRM, PSA, and HCM
- Investors and M&A Professionals assessing the competitive landscape of Services CPQ vendors
SPEAK TO AN ANALYST: Organizations looking for additional support in crafting an evaluation strategy and conducting an independent assessment of potential suppliers should contact MGI Research here.
NOT AN MGI CLIENT? Click here to schedule an inquiry.
Download the full Buyer’s Guide below.
