This MGI 360 Rating™ is designed to help buyers, suppliers, and investors assess the product functionality, management teams, channel breadth, marketing strategy, and financial positioning of Conga‘s Configure Price Quote (CPQ) tool.

Conga receives an MGI 360 Rating of 58 and a Neutral analyst outlook in the Configure Price Quote (CPQ) market. In the past 36 months, Conga has developed a completely new platform, transformed company culture, and remains one of the few CPQ vendors capable of delivering large-scale, complex implementations. The new, API-first CPQ solution runs on the Conga RLM platform, Salesforce. Support for Microsoft Azure and Dynamics is coming. After an intense period of platform investment, R&D emphasis is now on functionality and infusing AI into the product.

*This graph highlights how CPQ vendors, including Conga, compare with one another across a combination of key factors. Conga’s go-to-market and solution strength are broken down in depth in the report. A fully labeled version of this graphic can be found inside the CPQ Top 25 Buyer’s Guide.

Who Is Conga?

Conga is a profitable, growing provider of CPQ, CLM, document automation, and an expanding suite of quote-to-cash-oriented applications. Since inception, the firm has raised hundreds of millions in financing and achieved a unicorn valuation. In 2018, the predecessor company (Apttus) was acquired by Thoma Bravo, and in 2020 Apttus merged with Conga and retained the Conga brand.

What Is Configure Price Quote?

Configure Price Quote (CPQ) is a software discipline that enables companies to automate complex sales processes. It is typically packaged as a mini-suite of related capabilities enabling precise product configuration, accurate pricing, and rapid quote presentation across all types of channels – direct, indirect, partner/reseller, self-service, guided e-commerce, and OEMs. CPQ is a key element of the agile monetization platform.

CPQ solutions promise a smooth end-to-end customer experience, reduced friction in the sales process, and improved precision and accuracy of product combinations, pricing, terms, and conditions. When properly implemented, CPQ reduces the possibility of quote rejection due to human error. It makes the sales channel smarter and faster, and makes the sales process and downstream outcomes more predictable.

CPQ allows mass customization of relatively complex product lineups, enabling channels to sell complex products at scale. This applies to a broad range of product types – from digital subscriptions and financial services to cars and wind turbines. CPQ has applications in a broad spectrum of industries and business models across a range of stages of maturity: B2B and B2C, physical, digital, and hybrid combinations of goods and services, across myriad channel combinations.

What Are MGI 360 Ratings?

MGI 360 Ratings™ are a comprehensive structured system for evaluating technology companies. The MGI 360 scores reflect analyst opinions based on a scale of 0 to 100, combined with an analyst outlook (Positive, Negative, or Neutral). The 360 Rating system is comprised of 149 unique data points across five pillars:

  • PRODUCT: How strong is the product’s competitive position?
  • MANAGEMENT: How competent and experienced is the management team?
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable?

360 Ratings in Configure Price Quote condense hours of research and customer references into simple, easy-to-understand ratings and recommendations to clearly demonstrate strengths, weaknesses, and differences among CPQ software vendors. All 360 Ratings in Configure Price Quote are available in the CPQ Top 25 Buyer’s Guide.

MGI clients can download the report below to find out how Conga compares to peer averages in the CPQ market.

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