Agile Monetization is a key element of the overall customer experience. A great product with a poor purchase, subscription, or return experience, with inflexible payment options, or with impossible-to-decipher invoices is not likely to become a business success.

Market-leading companies tend to pay a lot of attention to their monetization capability – to its agility, sophistication, scalability, and seamless integration into key customer-facing and financial transaction systems. How can companies identify gaps in their Agile Monetization capabilities?

This research note outlines the 13 Deadly Sins of Agile Monetization – the key symptoms of a deficient monetization capability. These “sins” are indicators that an organization’s monetization system and strategy needs to be reevaluated, updated, or replaced altogether.