New and Upcoming Research from MGI

Contract Lifecycle Management (CLM)

• CLM Top 35 Buyer’s Guide
• The Contract Lifecycle Management Top 35 (Webinar)
• The Future of CLM Is Data-First
• MGI MarketView™ in CLM
• Workday’s Evisort Acquisition: CLM or Document Intelligence?
• 360 Ratings™ and ICP Notes™ for 21 leading CLM vendors: Agiloft, CobbleStone Software, Conga, Contract Logix, Contractbook, ContractPodAi, DealHub, DocuSign, Evisort, GEP, Icertis, Ironclad, JAGGAER, Juro, LinkSquares, Malbek, Onit, PandaDoc, Pramata, Provakil, and Sirion.
• Four MarketLens™ reports: CLM for Enterprise, CLM for Midmarket, CLM for SmallBiz, and CLM Overall

Configure Price Quote (CPQ)

• CPQ Top 25 Buyer’s Guide
• CPQ Total Addressable Market (TAM) Forecast 2022-2026
• CPQ Vendor Ratings and Market Outlook (Webinar)
• CPQ Market Forecast (Webinar)
• MGI MarketView™ in CPQ
• 360 Ratings™ for 15 leading CPQ vendors: CloudSense, Conga, DealHub, Epicor, Experlogix, Logik.io, Oracle, PROS, Revalize, Salesforce, SAP, servicePath, Tacton, Workday, and Zuora.
• Four MarketLens™ reports: Complexity vs. Volume, Agility vs. Complexity, Agility vs. Volume, and Go-to-Market vs. Solution Strength.

Automated Revenue Management (ARM)

• ARM Top 27 Buyer’s Guide
• Revenue Recognition: 360 Ratings™ Reveal (Webinar)
• Revenue Recognition Market Update (Webinar)
• Zuora Going Private: Repositioning for Growth?
• 360 Ratings™ for 14 leading ARM vendors: Ayara, BillingPlatform, Certinia, Chargebee, Gotransverse, Maxio, Oracle, Oracle NetSuite, RightRev, Sage Intacct, SAP, Workday, Zone and Co., and Zuora
• Four MarketLens™ reports in ARM: Agility vs. Complexity, Agility vs. Volume, Complexity vs. Volume, and Go-to-Market Strength vs. Solution Strength

Other Agile Monetization Platform (AMP) Research

• Tech Trends: Mapping the Software Industry
• Going Global with E-Commerce
• Software Negotiation: 15 Best Practices
• MGI MarketView™ in FP&A
• ROI & TCO – Build a Credible Business Case (Webinar)
• AI Adoption: A Reality Check (Webinar)
• How Will Gen AI Impact Professional Services? w/ Dan Brown (Webinar)
• Get More Value From Ideal Customer Profiles (Webinar)
• 2024 Conference Roundup: Dreamforce, Rising, SuiteWorld (Webinar)
• 2025 Economic Outlook and Budget Planning (Webinar)
• Software Valuation Update (Webinar)

To browse research by market, follow the links below:

Interviews with Eric Carrasquilla and Jane Koltsova

Companies spend months, even years, creating new products and services, investing millions of dollars along the way. But when it comes to pricing these new offerings, they struggle mightily, often failing to capture the full value of their efforts.

• MGI recently interviewed Eric Carrasquilla, CEO of Vendavo, a CPQ and price optimization vendor.
• Eric is a software industry veteran, and he shared his perspective on how companies could optimize pricing without risking a drop in customer satisfaction.
• Watch the webinar here.

This month, MGI is interviewing finance and accounting leader Jane Koltsova. She was on the revenue accounting team at Salesforce and was responsible for quote-to-cash at PagerDuty.

Join us on Wednesday, February 26 at 10am PT / 1pm ET to learn about Balancing Risk and Growth: Strategies for Controllers and CAOs.

The interview explores:

• Strategies for improving finance’s relationship with sales teams
• How to build consensus for investing in modern quote-to-cash tools
• Practical approaches to making finance more of a business enabler
• And more

Register for the webinar here. 

Market News

On January 28, startup CPQ provider Nue closed a $20 million Series A. The round was led by Inovia Capital.

• MGI has been following Nue for some time, and the company is among a handful of emerging players aiming to provide a streamlined way to manage product catalogs, quoting, and billing.
• This is an increasingly crowded end of the market – it will undoubtedly consolidate.
• In the short term, there is an opportunity for Nue and its direct competitors as larger vendors like Salesforce and NetSuite struggle to bring new innovation to market.

Salesforce announced a new round of layoffs on February 4, eliminating 1,000 positions (approximately 1.5% of its workforce) – while simultaneously hiring AI sales roles.

• It joins Meta, Microsoft, and Amazon in announcing RIFs last month. Meta is eliminating 5% of its workforce (roughly 3,600 jobs), while Microsoft and Amazon have not yet revealed exact numbers.
• Payments and finance automation platform Stripe also cut 300 jobs in January, primarily affecting product, engineering, and operations roles.
• Is 2025 shaping up to be a repeat of 2023’s “year of profitability?” How will this trend, combined with sweeping reductions to the US federal workforce, impact the outlook for employment and GDP growth in 2025?
• Clients can connect with an MGI analyst to get the latest macro outlook and discuss its implications.

CPQ vendors DealHub and Tacton announced new product capabilities.

• DealHub (MGI 360 Rating: 48) introduced a new API-first, headless quoting architecture.
• Tacton (MGI 360 Rating: 52) launched a Service Sales Solution aimed at quoting for professional services.
• Services automation represents a significant untapped opportunity. MGI projects spend on Services CPQ will reach $2 billion in 2025, while the broader market for professional services automation (PSA) will exceed $26 billion this year. (Read more on the PSA market here.)

Monetization A to Z, The Margin podcast, and new Agile Billing 360 Ratings™

We are excited to announce the upcoming publication of several exciting projects in the first half of 2025:

Monetization A to Z is a project aimed at providing executives with practical insights across the spectrum of quote-to-cash.

• The project is comprised of video interviews, an e-book, and individual reports on topics ranging from AI to multi-tier channel management to usage billing.
• Some of the experts and leaders interviewed to date come from companies like Zuora, PROS, RightRev, and BluLogix, among others.
• The e-book, as well as standalone reports, will be available to MGI clients or for purchase.
• Mark your calendars: Monetization A to Z will be published on April 22.

The Margin Podcast launches on May 6.

• Featuring biweekly conversations with business, finance, and IT leaders, The Margin podcast will primarily focus on helping companies find new avenues for growth and profitability.
• Launch episodes include Conga’s Grant Peterson, PROS’s Michael Wu, LogiSense’s Adam Howatson, Zuora’s Tien Tzuo, and Amberflo’s Puneet Gupta.
• The Margin will be available wherever you listen to podcasts.

Is your billing vendor keeping pace? Which billing solutions are appropriate for your use cases? Are any billing vendors delivering practical AI applications?

Answers to these questions and more can be found in MGI’s 2025 Agile Billing Top 50 Buyer’s Guide.

• The MGI analyst team is deep in the rating process, and the updated Buyers Guide and associated ratings and MarketLens analyses will be available on May 1.
• The Buyer’s Guide will feature updated MGI 360 Ratings™ on suppliers like BillingPlatform, Chargebee, Oracle, Salesforce, Workday, Zuora, and many others.