Company Information
HQ
Hamburg, Germany
Founded
2016
Market
Agile Billing
Solution
Billing Automation
Representative
Customers
Volkswagen, Porsche, CommerzBank, Elli, Getec, Compleo, Skidata, Alps Alpine Europe
Ideal Customer
Profile
High volume, medium-low complexity, EU-based digital services providers within the automotive sector. New business ventures within a larger enterprise will find a good fit with Nitrobox.
Company Size
The solution fits organizations that run $10M – $50M in revenues through the system. This can be larger companies ramping up emerging businesses or early growth companies.
Business Model
Technology Ecosystem(s)
Built in Microsoft Azure, the solution can be deployed in a multi-tenant SaaS environment or hosted on either Azure or AWS. The most common financial/ERP infrastructure it interacts with is SAP.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
Common users of this solution include business, finance, and product management teams.
Investment Level
Nitrobox is a modestly priced solution that can be implemented with few (or no) external resources. However, customers may need to purchase add-ons or third-party integrators to deploy the solution.
Agility
The solution can be implemented quickly – onboarding takes as little as 3 months for simpler use cases and 9 months for more complex scenarios. Pricing changes, offers, and promotions can go into effect in approx. 90 days for simple changes or a few months for more complex businesses.
Complexity
The ideal use case for this solution is a very simple business model with pricing plans that have low levels of change and a fixed number of options. Usage and consumption data can be applied to an invoice. Typical customer invoice volumes are 10-50k invoices/month.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
The solution is a fit for customers based in the DACH region of Europe (Germany, Austria, and Switzerland).
Sales Channels
Direct
Online
Indirect
The ideal sales motion is a direct sales model. Online selling is also supported as a secondary sales motion.
Top 3 Verticals
Automotive
This solution is a good fit for online car sales, electric charging, digital parking, car subscriptions, and short-term rentals/car sharing.
Digital Services
Nitrobox supports digital services needs, especially companies selling a physical product through online recurring payments. Also supports Equipment as a Service.
Finance & Banking
Non-core billing services for banks are ideally suited with this solution.
Analyst Notes
Nitrobox is a relative newcomer to the monetization space. The founders come from the e-commerce consulting space with the goal of making it easy to test, launch, and scale new business models within established enterprises.
The ideal customer is looking for a subscription billing tool that can be used by product marketing and finance users with little to no training. The billing and invoicing capabilities are additions – not replacements – to the existing billing/financial tools.
The typical product catalog has tens of SKUs and the offers are fixed (non-negotiated contracts with one-click terms and conditions), although it can support negotiated contracts as a separate SKU. As an early-stage solution, the company has an ambitious marketing and product roadmap.
