Zooming In on the CPQ Market

Welcome to The Margin, a newsletter designed to keep you on the leading edge of monetization.

In business, the difference between being ahead of the curve or slow to adapt is anything but marginal. The Margin aims to be the most useful, timely, and incisive ping that hits your inbox all week. It includes critical research and analyst insights to inform short and long-term decision making.

Here’s what you need to know:

Research Spotlight | Going Global with E-Commerce

Our latest research note addresses the complexities associated with global and cross-border e-commerce, explores options like marketplaces, hosted store infrastructures, custom e-commerce sites, and Merchant of Record (MoR) solutions, and provides practical advice for B2B and B2C businesses looking to increase their global sales.

Tune Into MGI | CPQ Forecast Webinar Tomorrow

Don’t forget to register for our webinar on the size and growth trajectory of the Configure-Price-Quote (CPQ) market! Join us TOMORROW at 8am PT / 11am ET to find out who’s spending money on CPQ automation, how the cloud market differs from on-premises spend, how major industry trends like Gen AI will impact CPQ’s growth, and much more.

On the Horizon | CLM Ratings Incoming

The newest MGI Buyer’s Guide is about a month away – and this time, we’re rating the Contract Lifecycle Management (CLM) market.

Mark your calendars – the CLM Top 30 will be published in mid-March.
In the meantime, we rounded up all our current and past research on CLM to whet your appetites.

Now let’s dive a bit deeper.

Research Spotlight

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Going Global with E-commerce

The process of taking a business global is fraught with complexity – particularly a B2B business with e-commerce as part of a multi-channel approach. Companies trying to take their business global are certain to encounter myriad complications like:

Currency and language differences
How to accept diverse payment methods
Local and regional tax, regulatory, and compliance issues
Domestic and cross-border fulfillment and logistics
Localized customer support

Our latest research note, Going Global with e-Commerce, explores these common stumbling blocks and provides strategies to overcome them.

The bottom line | Businesses have a host of options at their disposal when it comes to tackling international e-commerce: marketplaces and marketplace platforms, hosted store infrastructures, custom e-commerce sites, and outsourcing global distribution to a third party Merchant of Record (MoR) are just a few solutions. For most companies, successful global e-commerce expansion comes from finding the right balance between two or more of these options.

Tune In to MGI

A dark blue background with infographics and the text CPQ Market Forecast

How Big Is CPQ? Find Out TOMORROW!

The inherent fragmentation of the CPQ market makes it difficult to accurately size. Determining which verticals and countries have the most spending potential and identifying the companies to target can make the difference between attaining realistic goals or coming up short.

MGI recently published a new Total Addressable Market (TAM) Forecast in Configure-Price-Quote. The report predicts global CPQ spend (on-prem and cloud) will grow from $7.4 billion in 2022 to $11.2 billion in 2026, totaling more than $45 billion over five years and growing at a compound annual growth rate (CAGR) of 11%. The cloud-based market is growing even faster at 16%.

Join us for a webinar TOMORROW, February 22 at 8am PT / 11am ET to discuss key takeaways from the forecast, the impact of major industry trends on CPQ adoption, and how we see this market evolving over the next five years.

This webinar will also provide a sneak peek at MGI’s bottom-up forecasting model and how it works. TAM and SAM data are available to MGI clients in custom cuts and can be subdivided down to the individual company level by segments such as:

company size
geographic regions
industry
sector
impact from major industry trends like,
- Gen AI
- tech adoption styles
- shift to subscription
- Internet of Things (IoT)
- among others

On the Horizon

CLM Ratings Incoming

The AI Economy is rejuvenating a lot of industries in the agile monetization ecosystem – chief among them is Contract Lifecycle Management. (Check out our AI and the Future of CLM webinar if you don’t believe us.)

While more and more CLM vendors offer AI-powered contract intelligence and data management capabilities, are there examples of game-changing outcomes?
Which CLM vendors should be on the shortlist for smaller companies with low-complexity needs, and which ones are right for enterprise players with high contract volumes and complex business and legal requirements?
What are best-in-class CLM products offering in terms of innovation that delivers real customer value?
Which CLM vendors will be the long-term winners, and which ones are at risk?

The answers to all these questions, and many more, will be revealed in our upcoming CLM Top 30 Buyer’s Guide. This comprehensive guide to the CLM market will contain 21 brand-new MGI 360 Ratings™ in CLM plus nine Honorable Mention suppliers, as well as insight into the evolution of this market from simple document management to an intelligent data repository and analysis tool. We will concurrently publish 21 new Use Case Notes™ in CLM for top-rated suppliers.

We expect to publish the CLM Top 30 Buyer’s Guide in mid-March. In the meantime, here’s a refresher on all our current and past CLM research: