It’s Fall Conference Season!

Welcome Back to mgiresearch.com

We’re excited to announce the launch of our new website – which features a new and improved version of our brand and a range of updates to the www.mgiresearch.com you know and love.

In addition to the visual spruce-ups, we’d like to call your attention to a few areas of the new site that we think are worth checking out:

• Research – You can find all the research we’ve published in the past eight years here. You can filter by topic (Agile Billing, CLM, or Services Management, for example) or by research type (MGI 360 Ratings™, MarketLenses™, TAM Forecasts, and Use Case Notes™) to find exactly what you’re looking for.
• Events – You can find our previous webinars, Monetize Forum and Monetize Conferences on-demand here, but did you know we also keep track of upcoming industry events on our website? Conference season is upon us, and you can use this feature of our site to find the conferences and summits through the end of 2023 and into 2024 that connect monetization leaders around the world.
  • Planning a conference and don’t see it listed on our Industry Events page? Reach out to us here to get it posted.

Why it matters | We have even more exciting changes in store for the MGI website and the different ways our clients can use it to interact with our research and analysts. Stay tuned for more updates coming soon!

It’s Fall Conference Season!

Speaking of industry events… it’s that time of year again! Conference season is just around the corner. We plan to attend a number of upcoming events in the monetization space – drop us a line if you’ll be in attendance at any of the following events and want to connect with an analyst:

• Dreamforce – San Francisco, CA, Sept. 12-14
  • Get the Salesforce 360 Rating and Use Case Note in Agile Billing
• Oracle CloudWorld 23 – Las Vegas, NV, Sept. 18-23
  • Get the Oracle 360 Rating and Use Case Note in Agile Billing
• Workday Rising – San Francisco, CA, Sept. 26-29
  • Get the Workday 360 Rating and Use Case Note in Agile Billing
• SuiteWorld – Las Vegas, NV, Oct. 16-19
  • Get the Oracle NetSuite 360 Rating and Use Case Note in Agile Billing
• Money 20/20 USA – Las Vegas, NV, Oct. 22-25

The intrigue | We will be covering each of these conferences in upcoming issues of The Margin, so stay tuned to find out what monetization leaders, investors, and innovators are talking about over the next few months.

How Will AI Impact Budget Planning Season?

“What are we doing about AI?”

It’s an open question, and every organization needs a coherent answer to give the board and investors. For most organizations, AI represents a tremendous opportunity for cost savings and strategic differentiation. For some industries, however, it looms as an existential threat.

• Executives need to have a real plan with governance rules in place for how AI will be evaluated and then justified from a business case/investment perspective.
• Users will need to find areas of cost savings, up to and including the defunding of other expenses, to pay for new investments in AI.
• Many vendors are talking up their AI capabilities to investors, creating an expectation that AI will be sold as a premium add-on. Users, however, have not allocated funds.

Disappointments all around should be expected. Companies will need to devote time and resources to figuring out exactly what AI represents for their business, how they plan to address it, how much to commit, and how they plan to pay for it.

MGI is hosting a webinar on Tuesday, September 19 at 8am PT / 11am ET / 5pm CET to provide an IT investment outlook, present updated macroeconomic scenarios, and dive into the impact of AI on 2024 budgeting. You can register for the webinar here.

Key discussion points will include:

1. How to Budget/Plan for Next Year

• Uncover the essential data and insights for effective budget planning for FY2024.
• Align your investment plans with organizational goals and objectives and the overall business and tech climate.

2. What to Do About AI?

• Gain a comprehensive understanding of the AI landscape and its implications for your business.
• Explore the strategic imperatives of integrating AI into your budgetary framework.

3. How Will AI Impact Budgeting/Planning?

• Dive into the transformative impact of AI on budgeting and planning processes.
• Discover how AI can be both an opportunity and a threat, and how to navigate this dual nature effectively.

4. Addressing Board and CEO Concerns

• Understand the expectations of your Boards of Directors and CEOs regarding AI integration.
• Learn how to provide a coherent, actionable plan with rules and governance to gain their confidence.

5. Funding the AI Revolution

• Examine the financial challenges and opportunities presented by AI adoption.
• Discover strategies for securing funding, even in cases where resources may be limited.

6. Vendor-Buyer Dynamics

• Many tech vendors expect to command premium pricing for AI – is this realistic?
• Which areas of tech will get commoditized the fastest as users reallocate spending?

7. AI: The Next Big Thing or Passing Fad?

• Assess the long-term significance of AI in comparison to past technological trends.
• Gain practical insights into the timeline for widespread adoption and the factors influencing investment decisions.

Under the hood | We’re kicking off the next round of MGI 360 Ratings™ next week, and this time it’s Contract Lifecycle Management (CLM)’s turn in the spotlight. CLM buyers and investors – expect an updated buyer’s guide in early 2024. CLM vendors – you’ll hear from us soon.

• In the meantime, you can find the 2022-2026 CLM TAM Forecast here.
• And in case you missed it, the Agile Billing Top 50 buyer’s guide is available here.